In my research, therefore, I've sought to find common experiences which are likely to resonate with a large number of people, in order to maximise the chance of a "hit".
I've already found it useful to "band" triggers into time periods, corresponding to the common experiences of different generations. As noted in the old-fashioned sweets post, childhood plays a strong part in this, because it often evokes the strongest memories. (The controversial "primal scream" psychotherapy of Arthur Janov was based somewhat on this premise, albeit misguidedly.) As a child, some objects fascinated us more than others, due to their novelty.
Payphones
Back in mid-September, while reorganising lists of mechanical nostalgia triggers, I found a old note I'd made about the rotary dial mechanism on old phones.
This seed stayed at the back of my mind, gestating and becoming the "gift that just keeps giving". I realised that payphones encompass several very strong nostalgia triggers, valid across a wide age range.
GPO/British Telecom payphone dating from the early 1970s to mid-1980s. (Photo from telephonesuk.co.uk, taken from an exhibition at the National Telephone Kiosk Collection) |
A particularly strong one for me was the physical pressure that needed to be applied to force a coin into the 1970s models. That's a very unusual mechanic, and one which would be highly evocative to particular age groups. A nightmare to put into a video game, though!
Styles, fashions & functionality have changed, but each generation of payphone has had its own distinguishing -- and, most importantly, unique -- characteristics.
Prior to 1964, "A" & "B" button payphones were common. ("A" was used to commit to the call; "B" to return money.) |
Are you old enough to remember hanging telephone directories? The lists of numbers on the wall? The cramped space? |
Phonecard payphone, introduced in the 1980s. |
A British Telecom phonecard, with distinctive metallic detailing and round indent at the right-hand side. |
Telephones
Basic telephones encompass several very strong nostalgia triggers, valid across a wide age range. There's the shape of the handset itself; the dialling or push-button mechanism; and especially the sounds heard on the line, such as engaged tones or recorded "please replace the handset and try again" messages.
The distinctive Trimphone (1970s), popularised on TV shows like Swap Shop, as phone-ins became commonplace. |
This phone number is permanently emblazoned in the minds of a generation. |